Shop the Balms
Inspired by the nostalgic duo of peanut butter and jelly.
Frequently asked questions
What do the lip balms smell like?
Each flavor smells true to its name!
Gummy bear smells like the perfect blend of sweet and fruity candy notes.
Raspberry lemonade smells like sweet berry with a subtle citrus lift.
Soda smells like crispy classic cola.
Why are there sub-textures?
We introduced sub-textures to reflect the dual textures of a PB&J.
All three balms are made with the same peptide-powered core and deliver equal hydration and care, but provide slightly different sensory experiences.
Jelly is slightly more juicy and bouncy and Butter is slightly more smooth and creamy.
Why are they different sub-textures, not textures?
Because we’re obsessed with the little things.
Jelly and butter each have their own subtle shift in feel. Not enough to feel completely different, but enough to create their own experience on the lips.
Inspired by the layered comfort of a PB&J sandwich, we call these sub-textures: slight variations within the same nostalgic texture world.
Each sub-texture offers its own subtle variation of comfort while still feeling cohesive and familiar to the ESTA world.
What's the difference between Jelly and Butter?
They share the same powerful core ingredients, but provide subtly different sensory experiences.
Jelly is slightly more juicy and bouncy and Butter is slightly more smooth and creamy.
A Taste of Nostalgia
Our debut collection turns PB&Js into lip care that soothes and comforts. We created two nostalgic sub-textures, juicy Jelly and smooth Butter, to bring back the simple joy and warmth of your favorite comforting moments.
Our Philosophy
Esta was created to bring back the comfort of being cared for.
We take inspiration from the simplicity of childhood, when care was instinctive, gentle, and uncomplicated. Every detail, from texture to flavor, is made to feel as good emotionally as it does physically. Rooted in nostalgia and remembrance, we create moments that feel like comfort and care.